2024 Pasadena
¡Fundraising Con Ganas!
Fundraising Training for Latinx Focused Nonprofits & Fundraising Professionals
May 29 - 30, 2024
The Langham Huntington, Pasadena, CA
1401 S Oak Knoll Ave, Pasadena, CA 91106
May 29, 2024, 8:00 am - 5:00 pm (breakfast 8-9am, dinner 6:30-8pm)
May 30, 2024, 8:00 am - 3:00 pm
SOLD OUT! REGISTRATION IS NOW CLOSED
¡Fundraising Con Ganas!
Fundraising Training for Latinx Focused Nonprofits & Fundraising Professionals
May 29 - 30, 2024
The Langham Huntington, Pasadena, CA
1401 S Oak Knoll Ave, Pasadena, CA 91106
May 29, 2024, 8:00 am - 5:00 pm (breakfast 8-9am, dinner 6:30-8pm)
May 30, 2024, 8:00 am - 3:00 pm
SOLD OUT! REGISTRATION IS NOW CLOSED
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ABOUT THE CONFERENCE
This is a fundraising training designed for small and medium sized Latinx focused nonprofits.
Many of our nonprofits have an Executive Director who does several jobs but rarely has time and the training to really start fundraising. This leads to organizations only surviving but rarely growing strong and expanding their programs. Many of our Latinx focused organizations depend on a few grants but rarely expand their fundraising. This cycle keeps valuable nonprofits from growing, burns out Executive Directors and leads to a resource poor approach to the most pressing issues effecting the Latinx community in the US. If we want to have more impact on the issues effecting our communities we need to raise much more money!
Unfortunately, most fundraising conferences and trainings are expensive. They are designed for large nonprofits that can pay for this training. They teach methods that rely on fundraising staff, large budgets and more. They generally aren't relevant to the experience of small and medium sized nonprofit leaders.
Fundraising Con Ganas is designed exactly to address this chronic issue. It's more of a fundraising bootcamp. The curriculum is extensive and you will learn a lot in two days. If you haven't had the time or the money to attend fundraising training this is designed for you. We also require nonprofits to bring a Board Member. We have found that Board support of new fundraising initiatives greatly improves the chances of longevity and success. Board members will also find ways they can directly help in fundraising in new ways.
We anticipate that we will only have spaces for limited nonprofits (2 people from each normally) to attend.
Here are the key components that make this conference unique and potentially game changing for Latinx focused nonprofits. ¡Mira Esto!
Many of our nonprofits have an Executive Director who does several jobs but rarely has time and the training to really start fundraising. This leads to organizations only surviving but rarely growing strong and expanding their programs. Many of our Latinx focused organizations depend on a few grants but rarely expand their fundraising. This cycle keeps valuable nonprofits from growing, burns out Executive Directors and leads to a resource poor approach to the most pressing issues effecting the Latinx community in the US. If we want to have more impact on the issues effecting our communities we need to raise much more money!
Unfortunately, most fundraising conferences and trainings are expensive. They are designed for large nonprofits that can pay for this training. They teach methods that rely on fundraising staff, large budgets and more. They generally aren't relevant to the experience of small and medium sized nonprofit leaders.
Fundraising Con Ganas is designed exactly to address this chronic issue. It's more of a fundraising bootcamp. The curriculum is extensive and you will learn a lot in two days. If you haven't had the time or the money to attend fundraising training this is designed for you. We also require nonprofits to bring a Board Member. We have found that Board support of new fundraising initiatives greatly improves the chances of longevity and success. Board members will also find ways they can directly help in fundraising in new ways.
We anticipate that we will only have spaces for limited nonprofits (2 people from each normally) to attend.
Here are the key components that make this conference unique and potentially game changing for Latinx focused nonprofits. ¡Mira Esto!
- Duration: The conference is one night, two days at a regional location to help make it easier for Executive Directors with families to attend.
- Who Attends? We require that all attendees come with a Board Member. So each nonprofit will be represented by two people. We do this to improve chances of implementation and support for long term fundraising work. One should be the staff person responsible for fundraising whether that's an Executive Director or Director of Development.
- Where? We hold it, intentionally at a beautiful, comfortable location, because we believe in honoring our nonprofit leaders. You and your board member will have a remarkable experience.
- What will we you Learn? The curriculum is designed to help nonprofit leaders jumpstart fundraising. We teach the essentials for leaders with limited time and budget to begin fundraising (see curriculum below).
- Who will Teach? You'll be taught by national Latinx leaders in fundraising, proven leaders in their area of expertise.
- The Cost: The conference, hotel rooms for one night, all food, and valet parking will be covered in the registration fee. This year we will allow three-person teams to register at their own tier price. This is intentionally inexpensive to make it accessible to any Latinx nonprofit and professional.
- Nonprofit organization (2-member team) Registration fee: $550
- Nonprofit organization (3-member team) Registration fee: $800
- Long-term support through SEP: Unlike most conferences attendees will be Somos El Poder members who can receive long-term support in their implementation.
- Funder Lunch: Day two will feature a lunch that includes regional and national funders for networking for organizations.
- Dinner: On May 29th, we will be having a gourmet Mexican dinner served, bar, and music from the trio Tres Souls.
- The dress code for the event is business casual, and attire for dinner is slightly more formal.
There will be live music, special speakers, special menus and remarkable settings for our meetings.
Our Generous Supporters of Fundraising Con Ganas
Highlights and Details from Fundraising Con Ganas 2023
Highlights of Fundraising Con Ganas , Pasadena, CA from last year in April 6-7 of 2023
Applying and Registration
Fill out this form to Apply and Register for this conference, since the conference is centered on Latinx focused non profits we review each application and approve each. The entire conference fee for both attendees is $550.00. This event is for Somos El Poder member organizations. If your organization is not a member, please join by going to our "Become a Member" page. Membership will be reviewed for approval according to the criteria detailed on that webpage.
Once you are approved you will receive a Payment Link via email.
REGISTRATION IS NOW CLOSED
YOU CAN STILL SUBMIT THE REGISTRATION, BUT
EVENT IS FULL WITH FIVE ORGANIZATION ON THE WAITING LIST
Once you are approved you will receive a Payment Link via email.
REGISTRATION IS NOW CLOSED
YOU CAN STILL SUBMIT THE REGISTRATION, BUT
EVENT IS FULL WITH FIVE ORGANIZATION ON THE WAITING LIST
CONFERENCE RESULTS
The four sessions with the most favoritism for the content included Fundamentals of Prospect Research, Growing and Individual Major Donors, Designing a Development Plan, and Cold Calling and Getting your First Appointment.
Curriculum 2024
- Introduction to Fundraising: This course is an overview of everything one needs to know about the fundraising process, fundraising as a career, and standards of professional practice. We will also cover unspoken obstacles such as attitudes toward fundraising, money, Latino giving, planning, racism and Board support.
- Designing a Development Plan: Develop a plan to identify, cultivate, solicit and steward sustainable funding sources by building ongoing relationships, utilizing existing donors as partners, promoting growth, accountability and improving processes.
- Fundamentals of Prospect Research and Prospecting: Prospect research is key to getting the most of your relationship with major donors. This course covers each step to identifying and prioritizing the funders that are most likely to support their organization.
- Guerilla Prospecting: Live demonstration of prospecting using LinkedIn, Inside Philanthropy, Rocket Reach and other tools. All tools are inexpensive or free. Proven methods for engaging individual, corporate and foundation prospects.
- Cold Calling and Getting the First Appointment: Every organization has their top prospects they would love to reach, perhaps they aren't billionaires, but they are the people who can make those game changing gifts! We ask Development Officers to reach new major gifts prospects. But often nobody realizes that getting a difficult or first appointment is a learned skill.
- Board Best Practices and Recruitment: Boards can be powerful allies or undermine your development work. To advance your institution, this covers best engagement methods, training and other methods to build a strong staff/board partnership. Also, strategic Board recruitment to strengthen your organization. (Taught in Separate Room)
- Growing a Small Major Gifts Program: A comprehensive view of major and principal gift development work. Understanding the philosophy and strategies implemented in major gift development including prospect identification, how to initially engage a potential major gift donor, the process of cultivation and move management.
- Elevator Pitch “Shark Tank”: This will be a group practice session for the first time you get on the phone with a Program Officer from a Foundation that has the potential to make a grant or large gift to your nonprofit. It's a critical moment and you have to sell your organization, quickly, clearly and honestly.
- Improving Your Foundation Giving/Grant writing: Strengthen your grant funding process, build your foundation support, develop roots at the foundation, and nurture your relationships.
- Cultivation Design: Designing a cultivation plan increases the success in building relationships, engaging the prospect and preparing to make the ask.
- Solicitation and Stewardship: This course explores improving the quality of their relationships with their donors and increasing support to organizations. Developing appropriate fundraising strategies and plans for their donors including: ways to involve potential donors before and after donations, and providing ongoing recognition and opportunities for giving.
- Corporate Giving: Tapping local corporate funding requires consideration of scale, geography, mission, and network. Organization can identify supporters from the business world, build relationships, prepare for, and launch a plan to tap into corporate funding.
Our Instructors: The Somos El Poder Team
Armando Enrique Zumaya: Founder and Executive Director, Somos El Poder, Alameda, CA. Armando has been in fundraising for over 38 years in a variety of roles that have given him a unique perspective on all aspects of development offices, fundraising culture and Latinx in the US.
Yuri Casco: Director Donor Engagement and Special Events, Keck Medicine/USC - Los Angeles, CA. Fundraising professional with 20 years experience in non-profit management, capital campaigns, government grants, corporate giving, annual giving, employee giving, special events, and planned giving.
Josef Manuel-Lilles: Director of Prospect Management and Analytics, Santa Clara University, Santa Clara, CA. A prospect research and analytics professional with over a decade of experience and post-graduate training in research methods.
Lisandra Lamboy: Senior Director of Development and Advancement, Knowledge House, New York, NY. Experienced non-profit executive with a demonstrated commitment to social justice. Skilled in Individual Fundraising, Grant Writing, Corporate Partnerships, Donor-Centric Communications, and Salesforce.
Conference Frequently Asked Questions:
How much does it cost to attend?
There are two price tiers for members only. If you are not a member, you will be asked to Become a member.
What does the fee cover?
The registration fee covers the 2-days conference, food, valet parking, and hotel room(s). Incidentals to your room (such as ordering food), travel and other services are not covered by the fee and are the responsibility of the attendees.
Who can attend?
Attendance is ONLY for Somos El Poder members. Your organization can join on the Membership Web Page if it meets our criteria for membership. Go to Become a member page> Conference is open to all Latinx focused nonprofits that are Somos El Poder members, membership parameters can be found on our website at https://www.somoselpoder.org/become-a-member.html
What if I want to stay more nights at the hotel?
If you want to stay the night before or after the conference you can get our special rate at the hotel but Somos El Poder is not responsible to pay for those nights. Once you arrive at the hotel, they will ask for an ID and a credit card. There is no cost for the room on the night of May 29, but the card is for incidentals to the room. Any incidentals you order (food or drinks) to your room will not be covered by Somos El Poder.
More details to be aware of:
How much does it cost to attend?
There are two price tiers for members only. If you are not a member, you will be asked to Become a member.
- Nonprofit organization (2-member team) Registration fee: $550
- Nonprofit organization (3-member team) Registration fee: $800
What does the fee cover?
The registration fee covers the 2-days conference, food, valet parking, and hotel room(s). Incidentals to your room (such as ordering food), travel and other services are not covered by the fee and are the responsibility of the attendees.
Who can attend?
Attendance is ONLY for Somos El Poder members. Your organization can join on the Membership Web Page if it meets our criteria for membership. Go to Become a member page> Conference is open to all Latinx focused nonprofits that are Somos El Poder members, membership parameters can be found on our website at https://www.somoselpoder.org/become-a-member.html
What if I want to stay more nights at the hotel?
If you want to stay the night before or after the conference you can get our special rate at the hotel but Somos El Poder is not responsible to pay for those nights. Once you arrive at the hotel, they will ask for an ID and a credit card. There is no cost for the room on the night of May 29, but the card is for incidentals to the room. Any incidentals you order (food or drinks) to your room will not be covered by Somos El Poder.
More details to be aware of:
- We have a limited number of seats for the conference.
- Please let us know in advance if you have dietary restrictions.
- Instruction will be in English, some materials might be in Spanish and English.
- Health and Safety- Anyone is welcome to wear a mask we are not requiring testing at this time.
- Please Bring your laptops. Some classes might require that, especially to see the presentations on your laptops.
Your Instructors - Partial List
Armando Enrique Zumaya
Armando Zumaya has been in fundraising for 38 years in a variety of roles that have given him a unique perspective on all aspects of development offices, fundraising culture and Latinx in the US nonprofit world. He founded Somos El Poder because of his experiences of his long career in development, his success in teaching fundraising and a deep pride in his Chicano heritage.
He is a noted expert on Latino Major Giving and all aspects of fundraising with the Latinx community. He lectures and writes about the Latinx experience in the nonprofit world. His work includes direct experience raising five, six and seven figure gifts from Latinx in the US. He is an active development officer. He has spent the bulk of his fundraising career as a Major Gift, Leadership Gifts and Annual Fund Officer on two $1+ billion dollar campaigns at Cornell University and the University of California, Berkeley. He began his career in 1985 as a canvasser for SANE/FREEZE in Los Angeles and Ithaca N.Y. where he led door to door canvassers in the field for 5 years. He has served in the Vice President of Development, Director of Major Gifts and Chief Development Officer, Annual Fund and Leadership Gift roles. He is well reviewed speaker. His session at the 2018 AFP International Conference was one of the few highlighted in the Chronicle of Philanthropy's coverage of that conference out of 116 sessions in their April 17th, 2018 issue.
Armando has also lectured at APRA, AFP Chapters, AFP Hemispheric, APRA Chapters, BBCON, GIFT, AFP, The Foundation Center, Development Executives Roundtable, CARA, SAWA, MARC, Compass Point, Blackbaud, Forum on Fundraising and Academic Impressions. He has been featured in the Stanford Social Innovation Review, the Chronicle of Philanthropy, APRA Connections, the Grassroots Fundraising Journal, and other publications. He has been widely published including the nationally acclaimed OpEd in the Chronicle of Philanthropy on March 24, 2014 entitled “Give Fundraising Researchers More Influence and More Credit”. He has also been published in the Grassroots Fundraising Journal, Currents (The Magazine of CASE) The Major Gifts Report Fundraising Compass, Bloomerang, Frost on Fundraising and others. He lives in Northern California and is a proud alumnus of the University of California, Riverside and Theodore Roosevelt High School in Boyle Heights, East Los Angeles.
Armando Zumaya has been in fundraising for 38 years in a variety of roles that have given him a unique perspective on all aspects of development offices, fundraising culture and Latinx in the US nonprofit world. He founded Somos El Poder because of his experiences of his long career in development, his success in teaching fundraising and a deep pride in his Chicano heritage.
He is a noted expert on Latino Major Giving and all aspects of fundraising with the Latinx community. He lectures and writes about the Latinx experience in the nonprofit world. His work includes direct experience raising five, six and seven figure gifts from Latinx in the US. He is an active development officer. He has spent the bulk of his fundraising career as a Major Gift, Leadership Gifts and Annual Fund Officer on two $1+ billion dollar campaigns at Cornell University and the University of California, Berkeley. He began his career in 1985 as a canvasser for SANE/FREEZE in Los Angeles and Ithaca N.Y. where he led door to door canvassers in the field for 5 years. He has served in the Vice President of Development, Director of Major Gifts and Chief Development Officer, Annual Fund and Leadership Gift roles. He is well reviewed speaker. His session at the 2018 AFP International Conference was one of the few highlighted in the Chronicle of Philanthropy's coverage of that conference out of 116 sessions in their April 17th, 2018 issue.
Armando has also lectured at APRA, AFP Chapters, AFP Hemispheric, APRA Chapters, BBCON, GIFT, AFP, The Foundation Center, Development Executives Roundtable, CARA, SAWA, MARC, Compass Point, Blackbaud, Forum on Fundraising and Academic Impressions. He has been featured in the Stanford Social Innovation Review, the Chronicle of Philanthropy, APRA Connections, the Grassroots Fundraising Journal, and other publications. He has been widely published including the nationally acclaimed OpEd in the Chronicle of Philanthropy on March 24, 2014 entitled “Give Fundraising Researchers More Influence and More Credit”. He has also been published in the Grassroots Fundraising Journal, Currents (The Magazine of CASE) The Major Gifts Report Fundraising Compass, Bloomerang, Frost on Fundraising and others. He lives in Northern California and is a proud alumnus of the University of California, Riverside and Theodore Roosevelt High School in Boyle Heights, East Los Angeles.
Lisandra Lamboy
Senior Director of Advancement for The Knowledge House. New York, NY. Experienced non-profit executive with a demonstrated commitment to social justice. Skilled in Individual Fundraising, Grant Writing, Corporate Partnerships, Donor-Centric Communications, and Salesforce. Proud Board Member of Somos El Poder and Youth Ministries for Peace and Justice.
Yuri Casco
Fundraising professional with 15+ years experience in non-profit management, including capital campaigns, government grants, corporate giving, annual giving, employee giving, special events, and planned giving. She is currently the Interim Director at Adventist White Memorial Hospital Foundation in Los Angeles, CA. Yuri teaches Latinx Planned Giving for Somos El Poder. Yuri is an active member the Association for Fundraising Professionals Greater Los Angeles Chapter and was the first Latina President of the Chapter in 2019. Currently participating in the Association of Healthcare Philanthropy (AHP) Health System Philanthropy Residency Program, as one of 12 participants nationwide.
Fundraising professional with 15+ years experience in non-profit management, including capital campaigns, government grants, corporate giving, annual giving, employee giving, special events, and planned giving. She is currently the Interim Director at Adventist White Memorial Hospital Foundation in Los Angeles, CA. Yuri teaches Latinx Planned Giving for Somos El Poder. Yuri is an active member the Association for Fundraising Professionals Greater Los Angeles Chapter and was the first Latina President of the Chapter in 2019. Currently participating in the Association of Healthcare Philanthropy (AHP) Health System Philanthropy Residency Program, as one of 12 participants nationwide.
Observers/Visitors
Observers are allowed to attend and monitor the conference in an observer status. We ask that observers pay a fee to cover some costs. The Institute is not supporting costs including hotel rooms and parking for observers. Observers include Foundation Staff, Governmental Staff and Partner Organizations. Fees for attending the full conference is $550. There is no fee for attending the lunch or visiting briefly. Once you register you will be sent a link to pay the fee.
Observers are allowed to attend and monitor the conference in an observer status. We ask that observers pay a fee to cover some costs. The Institute is not supporting costs including hotel rooms and parking for observers. Observers include Foundation Staff, Governmental Staff and Partner Organizations. Fees for attending the full conference is $550. There is no fee for attending the lunch or visiting briefly. Once you register you will be sent a link to pay the fee.
