¡Día De Poder!
National Virtual Fundraising Training & Conference
December 11th, 2025
8:30am -3:00pm PST | 11:30am-6:00pm EST
Registration is NOW Closed.
8:30am -3:00pm PST | 11:30am-6:00pm EST
Registration is NOW Closed.
ABOUT THE EVENT
Somos El Poder is proud to present our first virtual training event and conference. We do this right now with a sense of urgency to answer the needs of Latino focused nonprofits nationwide. The Latino community is facing unprecedented persecution and discrimination. There has never been a more important time for the Latino focused nonprofit sector to answer the call of our communities. We need to raise new money, diversify and grow our fundraising. We need to especially learn how to raise much more from our own communities. We offer this training at intentionally low costs to help you advance your fundraising right now.
This is the "Dia De Poder" because fundraising is power. Its the power to help our communities direct their financial resources to answer the needs, challenges and emergencies of our times.
Somos El Poder se enorgullece de presentar nuestro primer evento y conferencia virtual de capacitación. Lo hacemos ahora mismo con un sentido de urgencia para responder a las necesidades de las organizaciones sin fines de lucro enfocadas en la comunidad latina en todo el país. La comunidad latina enfrenta una persecución y discriminación sin precedentes. Nunca ha habido un momento más importante para que el sector sin fines de lucro enfocado en la comunidad latina responda al llamado de nuestras comunidades. Necesitamos recaudar nuevos fondos, diversificar y aumentar nuestra recaudación de fondos. Necesitamos aprender, especialmente, cómo recaudar mucho más de nuestras propias comunidades. Ofrecemos esta capacitación a un costo intencionalmente bajo para ayudarle a impulsar su recaudación de fondos ahora mismo.
Este es el "Día del Poder" porque la recaudación de fondos es poder. Es el poder de ayudar a nuestras comunidades a dirigir sus recursos financieros para responder a las necesidades, desafíos y emergencias de nuestro tiempo.
Somos El Poder is proud to present our first virtual training event and conference. We do this right now with a sense of urgency to answer the needs of Latino focused nonprofits nationwide. The Latino community is facing unprecedented persecution and discrimination. There has never been a more important time for the Latino focused nonprofit sector to answer the call of our communities. We need to raise new money, diversify and grow our fundraising. We need to especially learn how to raise much more from our own communities. We offer this training at intentionally low costs to help you advance your fundraising right now.
This is the "Dia De Poder" because fundraising is power. Its the power to help our communities direct their financial resources to answer the needs, challenges and emergencies of our times.
Somos El Poder se enorgullece de presentar nuestro primer evento y conferencia virtual de capacitación. Lo hacemos ahora mismo con un sentido de urgencia para responder a las necesidades de las organizaciones sin fines de lucro enfocadas en la comunidad latina en todo el país. La comunidad latina enfrenta una persecución y discriminación sin precedentes. Nunca ha habido un momento más importante para que el sector sin fines de lucro enfocado en la comunidad latina responda al llamado de nuestras comunidades. Necesitamos recaudar nuevos fondos, diversificar y aumentar nuestra recaudación de fondos. Necesitamos aprender, especialmente, cómo recaudar mucho más de nuestras propias comunidades. Ofrecemos esta capacitación a un costo intencionalmente bajo para ayudarle a impulsar su recaudación de fondos ahora mismo.
Este es el "Día del Poder" porque la recaudación de fondos es poder. Es el poder de ayudar a nuestras comunidades a dirigir sus recursos financieros para responder a las necesidades, desafíos y emergencias de nuestro tiempo.
SCHEDULE FOR THE DAY
TIME |
MAIN ROOM |
ROOM #1 |
ROOM #2 |
ROOM #3 |
8:30 am PST |
Opening and Welcome Armando Zumaya and the Board of Somos El Poder |
- |
- |
- |
9:00 am PST |
- |
Building a New Major Gifts Program for Small Nonprofits By Pedro Rivera |
Engaging New Progressive Donors By Armando Zumaya |
Educating and Activating Your Board By Yanira Amadeo |
10:30am PST |
- |
ESPAÑOL Best Practice - Grassroots / Small Gifts Fundraising By Mujeres Unidas y Activas |
Finding Your Next Big Donors, Prospect Research By Josef Manuel Lilles |
Small Major Gifts Events that Beat Your Gala By Armando Zumaya |
12:00pm PST noon |
Community Discussion: "How Do We Find our Power Today" Everyone. Moderated by Yuri E. Casco and Pedro Rivera, SEP Board. |
- |
- |
- |
1:00 pm PST |
- |
Preparing your Organization for Fundraising By Milton Rodriguez & Pedro Rivera |
Best Practices: Immigration Fundraising Today CHIRLA team |
Familia as Fundraising: Reclaiming Cultural Values in Philanthropy- Instructor Yanira Amadeo |
2:00 pm PST |
- |
Best Practice - Developing a Major Gift Program By Monica Vasquez |
Engaging New Foundations By Ninette Ayala |
New Innovations in AI Fundraising By Lisandra Lamboy |
3:00 pm PST |
Closing and Call to Action Everyone. Armando Zumaya final remarks, Debrief |
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- |
- |
About the Sessions & Presenters
8:30am Pacific Time | 11:30am Eastern Time
Opening and Welcome - Everyone. Armando Zumaya and the Board of Somos El Poder share welcome remarks. Everyone introduces themselves.
Opening and Welcome - Everyone. Armando Zumaya and the Board of Somos El Poder share welcome remarks. Everyone introduces themselves.
9-10:30am Pacific Time | 12-1:30pm Eastern Time
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Building a New Major Gifts Program for Small Nonprofits. The philosophy and strategies implemented in major gift development including prospect identification, how to initially engage a potential major gift donor, the process of cultivation and move management. PRESENTER: Pedro Rivera. Specializes in fundraising strategies, board governance, and planned legacy programs. With 30 years of experience in legal, development, and wealth management, he has raised over $150 million for nonprofits and higher education institutions.
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Pedro Rivera. CEO and Principal, PJR Consulting LLC.
Board Member, Somos El Poder
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Tools to Engage New Progressive Donors- Prospect Research and Engagement. Powerful and sometimes misunderstood tools for fundraising, prospect research, Board recruitment, DEI, and more. Live demonstration and discussion. PRESENTER: Armando E. Zumaya is the Founder and Executive Director of Somos El Poder. He is a 40 year fundraising veteran with experience in a variety of roles that have give him a unique perspective on all aspects of development offices, fundraising culture and Latinx in the US nonprofit world.
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Armando Zumaya, Founder and Executive Director, Somos El Poder
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Panel Discussion: Educating and Activating Your Board. Guided discussion on educating and engaging board members for stronger fundraising outcomes. Boards can be powerful allies or undermine your development work. A panel of Latine leaders whose voices are powerful and they are excited to share their talent, conocimiento, and leadership with our community.
PANELISTS:
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Yanira Amadeo. Director of Development, University Development, Montclair State University. Board Member, Somos El Poder.
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10:30am-12:00pm Pacific Time | 1:30-3pm Eastern Time
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ESPAÑOL - Best Practices - MUA La Recaudación de Fondos Comunitaria. Cómo trabajar con un comité de miembros o voluntarios para organizar pequeños eventos comunitarios como bailes y ventas de tamales, envíos a donantes, y bancos de llamadas para pedir donaciones. PRESENTADORAS: El equipo de recaudación de fondos de Mujeres Unidas y Activas. Daniela Flores, Coordinadora de Relaciones con Donantes; Ana Diaz, Asistente de Recaudación; y Yael Falicov, Directora del Area de Recaudacion.
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El equipo de recaudación de fondos de Mujeres Unidas y Activas. Daniela Flores, Coordinadora de Relaciones con Donantes; Ana Diaz, Asistente de Recaudación; y Yael Falicov, Directora del Area de Recaudacion.
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Finding Your Next Big Donors, Prospect Research. Get the most of your relationship with major donors by understanding donor interests, giving capacity, and alignment with your mission. Identifying and prioritizing funders that are most likely to support your organization. Learn about the various resources and vendors available to help your research, with a focus on free or low-cost resources for organizations on a tight budget. Prospect research is your partner in building your targeted major and annual giving programs. PRESENTERS: Josef Manuel Liles, Ph.D., prospect research and analytics professional with over 12 years of experience and post-graduate training in research methods.
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Josef Manuel Liles Phd. Director, Prospect Management & Analytics, Santa Clara University.
Board Member, Somos El Poder.
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Small Major Gifts Events that Beat Your Gala. Create smart, high quality small events that move our prospects into coming much closer to our organization and eventually create long term major donor relationships. Alternative to big expensive gala. PRESENTER: Armando E. Zumaya is the Founder and Executive Director of Somos El Poder. He is a 40 year fundraising veteran with experience in a variety of roles that have give him a unique perspective on all aspects of development offices, fundraising culture and Latinx in the US nonprofit world.
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Armando Zumaya, Founder and Executive Director, Somos El Poder
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12-1pm Pacific Time | 3-4pm Eastern
Community Discussion: Finding Our Strength in These Times Our mission is to bring comfort, community, and hope to our activists in the meeting. We want to talk about how we maintain personal resiliency and strength in this awful time. Right now we have a huge issue with our communities panicking and overwhelming our nonprofit staff and structure. So much so that a hundred little tasks take their time INSTEAD of fundraising, even while they are looking at cuts. Among the questions for discussion:
Yuri E. Casco is a fundraising professional with 20 years experience in non-profit management, capital campaigns, government grants, corporate giving, annual giving, employee giving, special events, and planned giving. Pedro Rivera. Specializes in fundraising strategies, board governance, and planned legacy programs. With 30 years of experience in legal, development, and wealth management, he has raised over $150 million for nonprofits and higher education institutions. |
Yuri E. Casco, CFRE, Director of Major Gifts, Pacific Clinics. Board Member, Somos El Poder
Pedro Rivera. CEO and Principal, PJR Consulting LLC. Board Member, Somos El Poder
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1-2pm Pacific Time | 4-5pm Eastern Time
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Preparing your Organization for Fundraising. This session will address real-world challenges that prevent you from launching a successful giving program. The behind-the-scenes aspects that are making you not do fundraising effectively. From understanding board duties and responsibilities, to politics affecting your nonprofit work, to past organization problems that can't get you moving forward.
PRESENTERS: Milton Rodriguez, proven executive focused on creating change for communities through philanthropy, organizational growth, and expansion of impact. Milton has over two decades leading organizations through strategic change. Pedro Rivera -Specializes in fundraising strategies, board governance, and planned legacy programs. With 30 years of experience in legal, development, and wealth management, he has raised over $150 million for nonprofits and higher education institutions. |
Milton Rodriguez. Vice President Growth Strategy & Development, KIPP Chicago.
Board Member, Somos El Poder.
Pedro Rivera. CEO and Principal, PJR Consulting LLC. Board Member, Somos El Poder.
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Best Practices: Immigration Fundraising Today. CHIRLA, The Coalitions of Humane Immigrant Rights. CHIRLA provides service and advocacy at at a scale that most organizations working on these issues cannot. CHIRLA can do this because they have powerful fundraising in the foundation, governmental and individual giving areas. What were the key factors that grew CHIRLA's fundraising? Best investments. learn from a thriving fundraising team who has achieved success. We encourage you to bring your Board Members who need to understand the strategic investments needed to create a powerful resilient nonprofits. PRESENTER: CHIRLA team.
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CHIRLA, The Coalitions of Humane Immigrant Rights.
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Familia as Fundraising: Reclaiming Cultural Values in Philanthropy- In moments of funding urgency, familia can be our greatest strength. Exploring cultural values, community, trust, and collective care. Reshape your fundraising for long-term success and turn relationships into resources, tell your story authentically, and activate family and community networks to sustain your mission. Participants will leave ready to design and implement culturally grounded fundraising practices that build trust, deepen donor engagement, and strengthen financial resilience. PRESENTER: Yanira Amadeo. She is an experienced Frontline Fundraiser and Project Manager with a demonstrated history of working in the higher education sector for nearly 20 years. Skilled in promoting a culture of philanthropy through individual and major gift fundraising, pipeline engagement, nonprofit strategic planning, board and volunteer management, and social media communications.
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Yanira Amadeo. Director of Development, University Development, Montclair State University. Board Member, Somos El Poder.
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2-3pm Pacific Time | 5-6pm Eastern Time
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Best Practice - Developing a Major Gift Program. Learn about how I made it my mission to highlight the generosity of the Latino community. From educating our prospects about our hospital’s mission to educating our leaders at the hospital about the generosity and tremendous opportunity to fundraise among the Latino community. PRESENTER: Monica Vasquez is a fundraiser for Eisenhower Health. As part of our series of Best Practices webinar she will describe her successful program in raising public health funding for her community. Somos El Poder has identified Monica's work as a Best Practice for her raising all latino giving in the Coachella Valley of California.
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Monica Vazquez, Director of Community Giving, Eisenhower Health.
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Engaging New Foundations. Strengthen your grant funding process, build your foundation support, develop roots at the foundation, and nurture your relationships. In this session, the goal is to build authentic relationship from research, connections, following PRESENTER: Ninette Ayala, Director of Development, Tonality. Fundraising & Grants Consultant. Ninette has worked in the nonprofit sector for over 22 years and has over eighteen years of experience as a grant writing and fundraising professional for nonprofits throughout LA County.
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Ninette Ayala. Director of Strategic Partnerships at Tonality and a Fundraising Consultant. Board Member, Somos El Poder.
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Innovations in AI Fundraising. Using data to predict donor behavior, personalize outreach with generative AI for appeals in end-of-year campaigns, automated segmentation, and enhancing efficiency through tools like chatbots and automated task management, leading to better targeting, higher ROI, and stronger donor relationships by focusing resources on the most promising prospects.
PRESENTER: Lisandra Lamboy, Senior Director of Advancement for The Knowledge House. Experienced non-profit executive with a demonstrated commitment to social justice. Skilled in Individual Fundraising, Grant Writing, Corporate Partnerships, Donor-Centric Communications, and Salesforce. |
Lisandra Lamboy.
Senior Director of Advancement for The Knowledge House. Board Member, Somos El Poder.
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3pm Pacific Time | 6pm Eastern
Closing and Call to Action
Everyone. Armando Zumaya and SEP Board final remarks.
Debrief. Any feedback from attendees for improving future virtual conferences.
Closing and Call to Action
Everyone. Armando Zumaya and SEP Board final remarks.
Debrief. Any feedback from attendees for improving future virtual conferences.
REGISTRATION FORM
Registration is NOW closed.
We look forward to seeing you at the event!
QUESTIONS
Ana Patiño, Associate Director
[email protected] | 760-214-0753 Pacific Time
We look forward to seeing you at the event!
QUESTIONS
Ana Patiño, Associate Director
[email protected] | 760-214-0753 Pacific Time
WHO SHOULD ATTEND THIS TRAINING?
- Members of Somos El Poder- Staff, Board, and Volunteers. We encourage you to bring a team. Discuss the seminars afterwards and schedule counsel with SEP to do follow-up and implementation.
- Non Member Organizations- If your organization serves the Latino community, amongst others your welcome to come learn from our work in our community and other fundraising best practices.
- Non-Member Individuals- If you work in fundraising and work around and for the Latino community amongst other marganalized populations these trainings would be valuable for you. We welcome students and mid career professionals as well.
REGISTRATION COSTS
Admission is subject to review and approval based on Somos El Poder membership and service guidelines.
Admission is subject to review and approval based on Somos El Poder membership and service guidelines.
- $150 - For Somos El Poder Member Organizations - All Day for your entire team
- $75 - For Individual Somos El Poder Members, not part of a member organization, per person
- $700 - For Organizations that are NOT members of Somos El Poder, up to 4 staff
- $350 - For Individuals who are not Somos El Poder members, per person
